🔍 Google Ads Performance
Google Ads V1
Spend
$19.37
Weekly Total
Clicks
10
$1.94 CPC
Impressions
67
14.93% CTR
Conversions
0
No conversions yet
| Campaign | Status | Spend | Clicks | Impr. | Conv. |
|---|---|---|---|---|---|
| Search | Admin Role | Active | $19.37 | 10 | 67 | 0 |
| Search | General | Paused | $0.00 | 0 | 0 | 0 |
| Recruitment Agency Long Beach | Paused | $0.00 | 0 | 0 | 0 |
| PMAX | General | Paused | $0.00 | 0 | 0 | 0 |
| Search | Industry Specific | Dentist | Paused | $0.00 | 0 | 0 | 0 |
| Search | Industry Specific | Construction | Paused | $0.00 | 0 | 0 | 0 |
| PMAX | Nearshore | Paused | $0.00 | 0 | 0 | 0 |
| V3 - Revamp Verbiage (SPECIFIC) | Paused | $0.00 | 0 | 0 | 0 |
| Total (8 campaigns) | 1 Active / 7 Paused | $19.37 | 10 | 67 | 0 |
Google Ads Changes This Period:
- Apr 3 — Reduced keyword bid from $2.25 to $1.50 in Search | General ad group
- Apr 2 — Added negative keyword "hiring" (broad match) to Search | Admin Role
- Apr 1 — Added negative keyword "job seeker" (exact match) to Search | Admin Role
- Apr 1 — Added negative keyword "find a job" (exact match) to Search | Admin Role
- Mar 31 — Added negative keyword "job search" (exact match) to Search | Admin Role
- Mar 31 — Added negative keyword "employment agency" (exact match) to Search | Admin Role
- Mar 31 — Added negative keyword "temp agency" (exact match) to Search | Admin Role
Note: Only 1 of 8 Google Ads campaigns is currently active (Search | Admin Role). The active campaign has a strong CTR (14.93%) but zero conversions this period. Consider reviewing conversion tracking setup and evaluating whether to reactivate additional campaigns to increase volume.
📱 Meta Ads Performance
Spend
$320.36
Weekly Total
Clicks
160
$2.00 CPC
Impressions
6,477
2.47% CTR
Leads
4
$80.09 CPL
| Campaign | Status | Spend | Clicks | Impr. | Leads | CPL |
|---|---|---|---|---|---|---|
| Lead Campaign | General Dynamic | Active | $210.74 | 97 | 3,213 | 3 | $70.25 |
| Lead Campaign | Same Time Zone | Active | $103.17 | 22 | 2,073 | 1 | $103.17 |
| Traffic Campaign | General Dynamic | Active | $6.45 | 41 | 1,191 | 0 | - |
| Lead Campaign | Nearshoring | Paused | $0.00 | 0 | 0 | 0 | - |
| Lead Campaign | Admin & Billing | Paused | $0.00 | 0 | 0 | 0 | - |
| Lead Campaign | Industry Specific Dynamic | Paused | $0.00 | 0 | 0 | 0 | - |
| Meta Leads | General | Paused | $0.00 | 0 | 0 | 0 | - |
| Total (7 campaigns) | 3 Active / 4 Paused | $320.36 | 160 | 6,477 | 4 | $80.09 |
Meta Ads Highlights:
- New "Same Time Zone & Culturally Aligned" lead campaign launched March 31 — generated 1 lead at $103.17 CPL in its first week
- Lead Campaign | General Dynamic continues as the strongest performer — 3 leads at $70.25 CPL
- Traffic Campaign | General Dynamic driving 41 clicks at $0.16 CPC — excellent for top-of-funnel awareness
- 4 campaigns remain paused (Nearshoring, Admin & Billing, Industry Specific, Meta Leads General)
💰 Combined Ad Spend Overview
Total Spend
$339.73
Google + Meta
Total Clicks
170
$2.00 Avg CPC
Total Leads
4
All from Meta
Blended CPL
$84.93
Across all platforms
Platform Split: Meta Ads accounts for 94.3% of total ad spend ($320.36) and 100% of leads this period. Google Ads running at minimal spend ($19.37) with only 1 active campaign. All 4 leads came through Meta lead campaigns.
📲 Social Media Activity
Posts This Period
0
Mar 31 – Apr 6
Last Post Date
Mar 28
Posted on FB & IG
Engagement
0
Likes + Comments
No new posts were published during March 31 – April 6. The most recent posts were published on March 28 on both Facebook and Instagram. Content consistency is key for organic reach — aim for at least 2-3 posts per week.
Most Recent Post (March 28 — just before this period)
Facebook & Instagram
March 28, 2026
Growth should energize your team, not destroy them. When success creates burnout, you're one resignation away from crisis.
GSP adds dedicated offshore capacity in weeks — not months — so your team can breathe while your business scales.
Don't choose between growth and team health. You can have both.
0 Likes
0 Comments
0 Shares
✉ Emails, SMS & Workflows
GoHighLevel
GoHighLevel OAuth Not Connected
Email send data, SMS logs, and workflow activity could not be pulled automatically because the GHL sub-account for GSP has not been connected via OAuth. Once connected, this section will include exact email/SMS send volumes, open rates, and workflow triggers.
Email send data, SMS logs, and workflow activity could not be pulled automatically because the GHL sub-account for GSP has not been connected via OAuth. Once connected, this section will include exact email/SMS send volumes, open rates, and workflow triggers.
What We Know from Notion:
- Completed: Created warm follow-up automation with SMS and email for leads (completed Apr 2)
- Pending: Scheduling the warm follow-up SMS and email to go live (awaiting approval)
Action Needed: To enable full email/SMS/workflow reporting in future decks, the GHL sub-account needs to be OAuth-connected. This will allow us to pull send counts, delivery rates, open rates, and automation trigger data automatically.
✅ Work Completed This Period
CRM / Automations Completed
- Create warm follow-up automation with SMS and email
Google Ads Completed
- Added 6 negative keywords to Search | Admin Role campaign (hiring, job seeker, find a job, job search, employment agency, temp agency)
- Reduced keyword bid from $2.25 to $1.50 in Search | General ad group
Meta Ads Completed
- Launched new "Same Time Zone & Culturally Aligned" lead campaign (went live March 31)
⏳ Pending Items
- Schedule warm follow-up SMS and email (after approval) Awaiting Approval
- Get LinkedIn access then tell Wasseem to start posting Pending
💡 Recommendations
1. Review Google Ads Conversion Tracking
The Search | Admin Role campaign has a strong 14.93% CTR with 10 clicks but 0 conversions. Verify that conversion actions are firing correctly on the landing page. Consider testing the form/call tracking.
The Search | Admin Role campaign has a strong 14.93% CTR with 10 clicks but 0 conversions. Verify that conversion actions are firing correctly on the landing page. Consider testing the form/call tracking.
2. Evaluate Reactivating Google Campaigns
7 of 8 Google Ads campaigns are paused. With only $19.37/week in spend, there's significant room to test additional campaigns (e.g., V3 Revamp Verbiage or PMAX | General) to diversify lead sources beyond Meta.
7 of 8 Google Ads campaigns are paused. With only $19.37/week in spend, there's significant room to test additional campaigns (e.g., V3 Revamp Verbiage or PMAX | General) to diversify lead sources beyond Meta.
3. Optimize Meta CPL
The blended Meta CPL of $80.09 is high for lead generation. Consider A/B testing new ad creatives and tightening targeting on the "Same Time Zone" campaign ($103.17 CPL) as it matures.
The blended Meta CPL of $80.09 is high for lead generation. Consider A/B testing new ad creatives and tightening targeting on the "Same Time Zone" campaign ($103.17 CPL) as it matures.
4. Resume Social Media Posting
No organic posts went out during this period. Consistent posting (2-3x/week) builds brand authority and supports paid campaigns with warmer remarketing audiences.
No organic posts went out during this period. Consistent posting (2-3x/week) builds brand authority and supports paid campaigns with warmer remarketing audiences.
5. Approve Warm Follow-Up Automation
The warm follow-up SMS/email automation has been built and is ready to go live. Approving and scheduling this will help convert existing leads in the pipeline.
The warm follow-up SMS/email automation has been built and is ready to go live. Approving and scheduling this will help convert existing leads in the pipeline.
6. Connect GHL OAuth for Full Reporting
Connecting the GoHighLevel sub-account via OAuth will enable automated reporting on email sends, SMS delivery, open rates, and workflow triggers — giving a complete picture of the lead nurturing funnel.
Connecting the GoHighLevel sub-account via OAuth will enable automated reporting on email sends, SMS delivery, open rates, and workflow triggers — giving a complete picture of the lead nurturing funnel.
7. Prioritize LinkedIn Access
Getting Wasseem LinkedIn access and starting organic posting will open a high-value B2B channel for GSP's staffing services. LinkedIn organic reach is particularly strong for B2B staffing content.
Getting Wasseem LinkedIn access and starting organic posting will open a high-value B2B channel for GSP's staffing services. LinkedIn organic reach is particularly strong for B2B staffing content.